The Common Thread of My Career
I’m a healthcare growth and marketing ops leader who blends analytical rigor with creative problem-solving to build systems that scale from patient acquisition and retention to CRM infrastructure and operational excellence. Don't let that fool you, though. I also have a healthy dose of creativity! I thrive on small teams that operate like startups where we can test, learn, collaborate, and grow together.
My work moves the needle because it’s built with heart, precision, and purpose.
Impact
Turning strategy, systems, and storytelling into measurable growth.
300%
Patient Growth
Built a full-funnel engine that tripled patient panels at 40% lower cost.
14%
Reduction in Churn
Created segmented campaigns from research to insights to activation for nurture and treatment closure outreach.
40%
Reduction in Cost Per Acquisition
Through a test & learn strategy, optimized channels and lifecycle flows
5
Growth Sources Influenced
Marketing (digital + offline + word of mouth), provider & broker referrals, and payor & community partnerships.
400+
Automations & Workflows
Systems that scale acquisition, engagement, and retention.
300+
CRM Properties Architected
A clean, structured HubSpot foundation built for scale and for multi-touch attribution reporting.