Strategic Frameworks &
Healthcare Growth Examples
The examples below reflect how I approach real-world growth challenges across healthcare.
Each piece illustrates my strategic thinking, how I structure funnels, how I evaluate data, and how I build scalable acquisition, lifecycle, and CRM systems.
Some of these were developed as part of project-based assessments, while others were created independently to demonstrate my process and perspective.
Senior Mental Health:
Awareness & Activation Blueprint
The Challenge
The organization served an older adult population but faced three core issues:
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Low visibility among seniors actively searching for mental health support
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Over-reliance on branded traffic rather than new patient demand
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Minimal trust signals for patients who are naturally skeptical and seek third-party validation
With rising search volume around senior mental health, depression in aging, and caregiver support, there was a clear opportunity to improve reach and relevance.
My Approach
Build Trust Through Reputation
Expanded presence on trusted platforms (Google Business, Healthgrades, WebMD, Vitals, Yelp) to strengthen credibility and social proof.
Increase Visibility Through Search & SEO
Shifted from branded-only traffic to high-intent senior and caregiver search queries across symptoms, support needs, and “near me” moments.
Lead Gen
Built senior-friendly, emotionally supportive landing pages aligned directly to ad intent, with clear and reassuring CTAs.
Nurture & Conversion
Designed senior and caregiver journeys focused on empathy, clarity, and emotional safety.
Themes included reassurance, symptom education, real stories, and simple next steps.
The Solution I Proposed
I developed a full-funnel strategy centered on trust, visibility, and conversion. This included expanding third-party reputation signals, capturing high-intent senior and caregiver searches, and creating calming, senior-friendly landing pages that aligned directly to ad intent. The foundation was supported by empathetic nurture journeys and a clear test-and-learn plan to optimize messaging and performance over time.
Why This Case Study Matters
This project demonstrates how I approach complex growth challenges in healthcare:
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with empathy for the patient and caregiver experience
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with a data-driven understanding of search behavior
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with strategic, operationally realistic plans
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with an emphasis on trust-building for older adult audiences
It’s a clear example of how I bridge performance marketing, lifecycle strategy, and patient psychology to build acquisition systems that are both scalable and human.
VR-Based CBT:
Growth Strategy Framework
The Challenge
Build a full-funnel growth and re-activation strategy to increase referrals for a VR-based CBT solution among Medicare-age adults. The work should be centered on activating 200k partner-sourced patients and 98k prior leads by increasing awareness, rebuilding trust, requalifying older records, and designing a scalable KPI model.
My Approach
Created the funnel & identified friction points.
I mapped the acquisition and activation journey, identified drop-off patterns, and evaluated channel efficiency.
Built a systems-first plan that could scale over time.
I outlined the CRM, tracking, attribution, and lifecycle workflows required to support scalable growth.
Designed targeted messaging & segmentation.
I developed segment-specific messaging, nurture flows, and activation paths grounded in behavioral and demographic insights.
Defined target KPIs and leading indicators of success.
I created a KPI framework to measure impact, optimize the funnel, and guide ongoing experimentation.
The Solution I Proposed
My recommendations included a full-funnel strategy covering targeting, segmentation, paid media, lifecycle, outbound, and product-led activation. I also provided workflow diagrams, dashboards, and CRM architecture to demonstrate how the plan would be implemented end-to-end.
Why This Case Study Matters
This example showcases how I approach real-world growth challenges: analytically, creatively, and with a strong operational mindset. It reflects my ability to quickly understand a business, diagnose gaps, and build a scalable, patient-centered marketing engine.